Belong Blog

Posts about Social Media:

The Necessity of Real-Time Fan Engagement

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Jack Ponte Sep 10, 2020 9:00:00 AM
The Necessity of Real-Time Fan Engagement

Once upon a time, the only thing that fans in the stands were holding in their hands during a live game was a hot dog, a pint, or a supporter’s flag. Now, it’s a mobile phone.

Sadly, instead of watching the greatest stars of our generation score epic goals live, fans are experiencing it through a screen, never experiencing it with their own eyes, and doing it for the likes. This is an all too common occurrence in stadiums these days. They’re losing that intimate fan experience of seeing history in real time, because they’re doing an Instagram Live, live-tweeting from their seats, or posting a TikTok, while players looking up in the stands in celebration see nothing but outstretched phones, instead of thousands of screaming fans.

7 ways in which social media failed the world of sports

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Jack Ponte Aug 27, 2020 9:00:00 AM
7 ways in which social media failed the world of sports

 

Social media is an overall great addition to the world of sports. It allows for more people to enjoy the games we all love, but also for more depth of discussion and more personal interactions between fans, teams, and players. It’s always smooth sailing, however. Sometimes, social media can be a negative influence on sports and on fan experience. Here’s 7 ways in which social media has failed the world of sports:

7 problems teams might encounter with social media

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Jack Ponte Aug 18, 2020 9:00:00 AM
7 problems teams might encounter with social media

Having a social media presence as a club is crucial. It offers your fanbase a glimpse into the team, the players and into the community itself. But, it’s not the easiest thing to implement effectively. Many organizations have found that there are some all-too-common roadblocks on the road to building their social presence online. The good news is that every social media problem has an easily implemented solution.

How Sports Teams Are Using Live-Tweeting to Their Advantage

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Jack Ponte Aug 13, 2020 9:00:00 AM
How Sports Teams Are Using Live-Tweeting to Their Advantage

Live-tweeting is an ever growing trend on Twitter, and its reach seems to be limitless - whether its individual fans live-tweeting their reactions to the finale of Game of Thrones to their 50 followers, or media outlets live-tweeting their coverage of a breaking story - as long as something is happening in real-time, live-tweeting is an exciting and engaging approach to discussing it. This rise of live-tweeting has made Twitter into a pseudo-media outlet in and of itself. People will turn to it in order to get instantaneous updates about things they care about.

How Football Players Are Winning at Social Media

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Jack Ponte Aug 11, 2020 9:00:00 AM
How Football Players Are Winning at Social Media

Social media has been an athletes' playground for many years now. It should be no surprise that the top competitors in sports are always posting incredibly high numbers on their social networks. For example, Ronaldo is the most followed person on Instagram and Facebook and not without reason. He is the most popular player in the most popular sport globally, and his social media reflects that. It should be known, however, that merely having a large number of followers on social media is not enough.