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What Does It Mean to Belong?

What does it mean to Belong?

Everyone belongs somewhere. You're a part of a family, a neighbourhood, a club/community, and/or a workplace. We forge connections, share experiences, and move together toward a common goal. These connections define us and enrich us, and hopefully, we have fun along the way. Because you’ve got to have some fun, or else, what’s the point?

Feeling like you’re a part of something fulfills a fundamental need in ourselves. And nowhere is this more apparent than when you’re part of a team’s supporter community. Being a fan, rooting for the team, and feeling the energy that only a packed stadium can bring, makes you feel like you’re at home, and that you’re a part of something magical. Something huge. But what happens after the match? I’ll tell you what happens to us - we feel a huge letdown..



There’s a lot to be said about the feeling of community you get, when you’re surrounded by thousands of fans chanting in unison. But when it’s all over, there’s a sense of disconnection that every fan feels. With Belong, we wanted to find a way to extend that feeling of unity and community to the other 6 days and 22 hours of the week, beyond the shadow of the stadium.

That is what Belong is; a chance to belong to something bigger than ourselves. Whether you’re a fan, a teammate or a sponsor, we’re all a part of the same collective community, united in our support for the same club.

So what is Belong? It’s the ultimate platform for official sports club apps.

Our focus? Delivering the best fan experience, all year round (and during difficult periods such as the current global pandemic).

With all the temporary uncertainty with match schedules and in-stadium fan participation, this is a sure-fire way to keep them engaged. When fans are able to take their seats and support their club in person, then this will be the perfect second-screen app moving forward.

Belong offers your audience a chance to be a part of the team; to belong to the club itself. This happens via exclusive content, gamification, and e-commerce, as well as offering access between the fans, managers, partners, and the players. It also deepens your, and the fans’, sense of community. Whether you’re sitting near the sidelines, in the cheaper seats, outside the stadium, or kilometres away at the local pub; you’re all interacting, engaging and participating in the conversation.



But it’s not just about the game; it’s also about the experience. The content and contests deepen fan’s appreciation for the game and the team, and there’s an ability to earn badges, collectibles, and loyalty points that can be applied to a marketplace, or better yet, to earn prizes and experiences which money can’t buy. So if you’re mid-match, and you’ve decided you want the latest edition of the kit from the home team, you can take care of it in-app, without taking your eyes off the pitch or tv screen.

For teams and leagues, the best part of Belong is that we’ve made it as easy as possible to get on board. Unlike building a club’s app from scratch or packaging the existing website as an app, we provide a fully branded native app that will live on the App Stores as the official club app, and it can be delivered within a matter of days.

With a strong company DNA in social media, engagement, and e-commerce, we’ve spent the last three years perfecting our approach to consumer engagement and leveraging passion. With Belong, we offer an affordable out of-the-box, mobile platform that connects and engages a loyal community of fans all year long.

It's time to bring fans back to where they belong.

Jack, Dimi, Doru

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